Sedona Main Street Program

2005 AZMS Award Nomination

Design

Best Public Improvement Project

Investment in public infrastructure and physical amenities convey a positive message about the value of the commercial district and what it has to offer. Whether it is water or power lines, landscaping or parking areas, investments in public infrastructure create an inviting atmosphere for all to enjoy. The nominees in this category represent public improvement project/activities that have created positive impact for the Main Street District.

Projects funded with private dollars, for public benefit

 

RED ROCKS and the cowboy artist

 

The Sedona Main Street Program nominates ‘Red Rocks and the Cowboy Artist’ sculpture by Clyde “Ross” Morgan’s for Best Public Improvement.

 

The ‘Red Rocks and the Cowboy Artist’ sculpture is the centerpiece of the pedestrian plaza at the Award winning mid-block crosswalk. The crosswalk was created to provide an attractive but safe pedestrian node along our busy highway, large enough to draw in the public. The pedestrian node was designed to include sculpture, and is now a reality with ‘Red Rocks and the Cowboy Artist’.

 

The City of Sedona Arts and Culture Commission and the Arts in Public Places commissioned a competition for Public Art that had a theme to preserve and respect the rich history of the Sedona area. A selection committee from the Heard Museum, Desert Caballeros Western Museum, Phippen Museum, Scottsdale Museum of Contemporary Art, and Phoenix Public Art Program chose three sculptures for the final stage of competition which was the Sedona’s community vote. The residents of Sedona voted, and had their voices heard. ‘Red Rocks and the Cowboy Artist’ sculpture by Clyde “Ross” Morgan, was picked by our community, and commissioned by the City of Sedona as the first ever sculpture to remain in the heart of the Sedona Main Street Program District.

 

This full sized bronze sculpture depicts Sedona’s cowboy artist Joe Beeler, one of the Cowboy Artists of America founders. Joe has his eyes fixed upon Sedona’s red rock formations, which are the oldest and most inspiring features of Sedona. The young aspiring artist beside Joe is preparing to photograph this monument, while capturing her glimpse of what is seen by artist Joe.

 

The Sedona resident’s vote for ‘Red Rocks and the Cowboy Artist’ gave the community a vested interest in this primarily visitor-oriented destination. Visitors are provided a historic window into our past. ‘Red Rocks and the Cowboy Artist’ is a photographic background for thousands, who take a piece of Sedona’s history with them forever, preserving our past for future generations to come.  

 

 

 

Photos included with Nomination

 

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