Sedona Main Street Program

2005 AZMS Award Nomination

Promotion

Best Special Event

Special Events help to create a positive image, encouraging people to live, work,

play and shop in the main street district. This category represents those events

that have occurred within the main street area, provided an economic

impact and helped to strengthen the positive image of a vibrant main street.

 

Eco Trail

The Sedona Main Street Program is proudly nominating the “Uptown EcoTrail Celebration” – held October 30, 2004 –  for Best Special Event.

 

This natural, outdoor history museum was constructed by Sedona Center as part of its commitment to create a memorable Main Street experience. The trail is comprised of a quarter-mile connection from the busy Uptown Sedona area leading down to the banks of Oak Creek – the only public access to Oak Creek from the Uptown shopping district. The EcoTrail was designed to provide visitors to Uptown free access to the Creek while also educating them on the region’s natural habitat.

 

The picturesque pathway features photos and informational signage, providing hikers of the EcoTrail with interesting details about Sedona’s plants and wild life. Most of the information was provided by the Sedona-based Institute of EcoTourism, which partnered with Sedona Center owners and management to breathe life into the EcoTrail project.

 

Featuring a free high-powered viewer through which visitors can experience enhanced panoramic views (similar to those found at Niagara Falls or on top of the Empire State building), the interactive and educational EcoTrail is peppered with interesting information about the area’s geological formations, plant and animal life – many of which are interesting facts little known to visitors and residents of the area. Answers to commonly asked questions about the red rocks, the biodiversity and the Native American history of the area are featured throughout the EcoTrail.

 

The EcoTrail has already had a significant impact on those visiting Sedona and seeking a “Main Street” experience. It is not always convenient for tourists to Sedona to drive to an easily accessible portion of Oak Creek to see the water. With the EcoTrail’s fitting location in Uptown Sedona, tourists can shop, dine, watch a live concert and see the Creek all in one location, without having to get in their cars and leave.

 

The EcoTrail was awarded the Keep Sedona Beautiful Award for 2004. This award was presented because of the Uptown EcoTrail’s exceptional landscaping and signage, and its contribution to the Uptown community.

 

The unveiling of this attraction on October 30 was a memorable event for all who gathered. Starting their journey on the patio of Canyon Breeze Restaurant – with a popular band playing rock-and-roll oldies in the background – participants grabbed sidewalk chalk and helped create the “Naturalist Trail” sidewalk art-walk on their way to the EcoTrail head across the parking lot. At the trail head, the Yavapai-Apache Nation Mountain Spirit Dancers performed an opening blessing ceremony as the Phoenix-based non-profit, Raptor’s Inc., released rehabilitated falcons back into the wild.

 

As the crowd of several hundred people gathered at the top of the trail, Uqualla -- a Havasupai Native American -- lead the group down toward the Creek and acted as their guide. At the foot of the trail, Van VanDerberg from Red Rock State Park showed visitors animal tracks and scat, and gave everyone a “game card” to see if they could find matching tracks and scat that had been strategically placed along the EcoTrail.

 

Down the path, the Movement and Dance Alliance greeted partygoers with a creative interpretive dance depicting the homosapian’s evolutionary process, as the sound of several acoustic music acts could be heard in the background.

 

There were also plenty of art-inspired activities, as participants painted their interpretation of the panoramic red rock view on a large plein air mural, overseen by nationally known author and artist, Joan Bourque. Further down the trail, participants painted individual tiles in conjunction with Gardens for Humanity representative Amy Gordon. The tiles will be used in Fall 2005 (after the 2nd annual EcoTrail celebration) to create a tile-bench which will be placed on Sedona Center property – an incredible community-inspired piece of functional art.

 

Closer to the Creek, hundreds of children were enticed by the concept of painting ancient symbols and petroglyphs on a large red-rock wall as well as smaller rocks they could keep as souvenirs. On goers were also greeted by various shops specializing in merchandise related to the wildlife and culture of the southwest, land-stewards from the state and national forest service who educated participants on our natural environment, and free chair massages by NAMTI School of Massage students.

 

Visitors touched the Wildlife Critter Collections of Arizona Safari Jeep Tours, wildlife specialists; and critters from Chuck Oldham, a wildlife sculptor and naturalist. There was a snake family, a turtle family – including babies – as well as tarantulas, desert turtles, scorpions, and toads.

 

Once the EcoTrail hit Amara Creekside Resort, participants traveled through Amara’s Gallery On Oak Creek Restaurant to the resort’s Courtyard where Raptors Inc. had birds of prey to view, including Aimee the Owl – the largest species of Owl in Arizona. Many participants ventured down to Oak Creek to talk with Ranger Mike Lyles about nature and the water, play a water xylophone, and walk along the banks of the Creek.

 

The festivities concluded with an encore performance by the Yavapai-Apache Nation Mountain Spirit Dancers, a closing blessing by Uqualla, and the symbolic release of a rehabilitated red-tailed hawk provided by Raptors, Inc.

 

There was also a special “eco-friendly” dinner prepared by Gallery on Oak Creek’s Executive Chef Alan McClean (not all who came to the celebration ate dinner – it was a paid and optional part of the event).

 

The opening of Sedona’s EcoTrail proved to be an extremely entertaining and educational event. All who attended were pleased and many have since returned to the public access trail. A strongly anticipated anniversary celebration is scheduled to take place October 1 – with many of the same non-profits and groups involved.

 

We are delighted to provide the people of Sedona access to one of our most treasured natural landforms – helping create and sustain the image of a vibrant Main Street experience.  

 

Photos included with Nomination

 

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