Sedona Main
Street Program proudly nominates Los Abrigados Resort and Spa for the 2006
Business Excellence Award. A 22-acre resort brimming with amenities from
numerous recreational options to fine dining and shopping, Los Abrigados
Resort & Spa provides a premier visitor experience. What makes this
business stellar is that it leads by example in innovative ways to give
back to the Sedona Main Street District in which it resides, as well as
the entire Sedona community, while continuing to make sizeable
investments in the future of our historic core commercial district.
Highlights of
business impact on Sedona Main Street District:
-
100% occupancy of tenant businesses within resort property
-
Major employer in SMS District with 389
jobs - 266 FTE & 123 PTE as of June 2005
-
Reinvestment in SMS District via capital infrastructure improvements
over $5 million in the past 6 years
-
Exemplary property &
buildings as evidenced by its use for photo exhibits of desirable
architectural
-
details, landscaping, utility
screening and pedestrian nodes/public art/amenities in recently updated
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and adopted design guidelines for SMS
and Character Districts
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Added unique amenity and family entertainment venue within SMS District
with first and only miniature golf course in community
Highlights of
business impact on Sedona Main Street Program:
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Major sponsor/host venue
for all of SMSP’s “Hands through History: Sedona Western Films” events
-
Major Sponsor/host venue
for all of SMSP’s “Great Northern Arizona Rubber Duck Race” events
-
Host Breakfast with
Mayor for SMSP with City, Chamber & SMSP guests
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Host numerous SMSP
Community Forums & Annual Meeting for district stakeholders
-
SMSP Members and
volunteers (see related Community Service Positions on attachment)
-
Staff as SMSP Small Area
Coordinator for distribution of newsletters/time-sensitive information
Highlights of the
ways in which this company gives back:
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Adherence to the formal “Commitment to Corporate Citizenship”
-
Volunteer hours donated by many employees, as modeled by its’ leaders
and exemplified by the many Community Service positions held throughout
their Management Team
-
Investment of significant promotional dollars to bring visitors to Main
Street District
-
Donations in a single year in excess of $73,000 to 49 different local
organizations
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Implementation of major events as destination attractions
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Creation of major cross-promotion/shop local program
In addition, Los
Abrigados Resort & Spa deepened its commitment to the Sedona Main Street
District this year with the purchase of 21 adjoining acres of land. This
$8.4 million investment enables the preservation of
historically-significant buildings and provides for creation of 1) a new
community gathering space and parking facility, and 2) an easement for
public access to Oak Creek,
a year-round flowing waterway. The planned additional lodging will be
constructed using environmentally-sensitive techniques.
With exemplary
community giving and significant community investment, Los Abrigados
Resort & Spa is a purveyor of business excellence and a leader in the
Sedona Main Street District as well as the community at large.
COMMUNITY SERVICE POSITIONS
Dennis Morrissey
-
Sedona Main Street
Program (SMSP) Board Director since 2003
-
SMSP Promotion Committee member since 2003
-
SMSP Timeshare Solicitation Task Force member
-
City of
Sedona Parking Task Force
member
-
City of
Sedona Transit Committee
member
-
Northern AZ Boys & Girls Club Board Director; member Sedona Taste &
Finance Committees
-
Northern Arizona Interfaith Council member
Edd Zielinski
-
Sedona Chamber of Commerce Board of Directors, Vice Chairman
-
City of Sedona, Workforce Housing Focus Group member
RED ROCK FANTASY PROJECT HIGHLIGHTS
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An
annual holiday lights display over 20 acres of the Resort taking place
over 7 weeks in late November and December each year for the last 15
years
-
The
number of lights has grown from 300,000 lights to a total in excess of 1
million lights displayed at 50 different sites on property, making it a
destination attraction
-
During a normally-slow tourist period, this event buoys business with
the sale of 50,000 event tickets, the discounting of group ticket
packages for sale by competing lodging facilities, plus inclusion of
tickets to guests at the Resort and associated local properties
-
Generates District visitation and increased patronage/revenues for area
galleries, restaurants, tour companies, gift shops and other lodging
businesses, which in turn increases sales tax revenues
-
Provides seasonal part-time employment during holiday season, with
multi-generational appeal
-
Over the last 15 years, this single event has generated over $200,000 in
donations to non-profits ranging from the Twin Tower Orphans Fund to
Sedona Historical Society (within SMS District)
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Support to other Sedona Main Street businesses include promotional
support in print media and television, ticket discounts for inclusion in
group promotions, and permission to use Los Abrigados name
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Beneficiary businesses of this event include local lodging, restaurants,
gift shops, and tour companies within Sedona Main Street District and
greater Sedona area
ADDITIONAL MARKETING & DONATIONS
HIGHLIGHTS
-
ILX
Dollars – gifts to vacation club owners for use in local businesses
(e.g., $486,000 ILX dollars redeemed and distributed
more than $100,000 in jeep tour certificates to our marketing tours in
2005)
-
Nearly $1,000,000 is the value attributed to room nights used by their
overnight tour guests
-
Millions of dollars spent on Telemarketing in order to drive individuals
to Sedona as a destination
-
BOYS AND GIRLS CLUB (Sedona) – recent gift of $50,000 total over 5 years
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BARBARA ANTONSEN MEMORIAL PARK (Sedona) – recent gift of $50,000 over 5
years plus a special wine dinner with $25/ticket being donated to the
cause
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WINE OF THE MONTH PROGRAM – specific local charities receive a
designated portion of the wine sales over the course of a month
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