Sedona Main Street Program

 

2006 AZMS Award Nomination

 

Business Enhancement

Economic Restructuring Category

 

New Building Project

This category recognizes a new building project that has helped boost the economic profitability and created vitality within the district. The nominations in this category represent projects of new construction and/or in-fill development that have had significant impact in the main street district.

 

Tlaquepaque Arts & Crafts Village

Patio del Norte Building

Sedona Main Street Program proudly nominates the new building at Patio del Norte as the AZMS Best New Building Project. This new building within Tlaquepaque Arts and Crafts Village blends seamlessly with the surrounding venue and architecture.  It is integrated in-fill development extraordinaire, providing additional retail and event space.

 

In less than nine months, the new building at Patio del Norte emerged within this Sedona landmark in a manner that positively defies time. The original building techniques were recreated and then its’ stucco façade was aged with an earth wash to match the naturally aged surfaces of neighboring structures. As if it were always there, the building placement and its integration create a sense of completion for the space, rather than an addition or encroachment on the plaza courtyard.

 

The existing small entrances to the courtyard were preserved as well as the original Mexican marketplace mural that has been enjoyed at Tlaquepaque by many visitors during its more than 30 –year history.  To move the 14,000 pound mural, the contractor saw cut around the entire mural, installed lift hooks, grouted them in place and then picked it up with a crane keeping it totally intact.

 

The building is made up of a few masses with a dramatic arched entry near the center and aligned with the fountain in the courtyard. This additional entry not only honors the Tlaquepaque tradition of dramatic entry openings aligned with fountains, but also improves access to the plaza courtyard and increases the sense of space for the crowds that gather for special events and fiestas. It is complete with quarried granite detailing on its exterior face and mosaic tile on the interior of the archway. The building is crowned by an open patio terrace with views on both sides, into the courtyard and across Hwy. 179 to the red rocks beyond. The second floor terrace patio includes a trellis and beam shade structure with built-in benches; the exterior railing is created by the façade detail for the roof line, and its’ interior courtyard railing is iron work that blends with the courtyard and new staircase. This second floor provides additional space for staging and/or viewing the numerous annual free events hosted here by Tlaquepaque. The public restrooms at the southern end of the plaza, whose access was once visible to the whole courtyard, are now well signed but discreetly screened by the intricately detailed staircase that leads to the open patios above the building. There is a low planter at the base of the staircase which is defined by two 45 degree angles, mosaic tile insets in the risers, and rusted wrought iron banisters. At the northern entrance to the plaza courtyard, a new elevator is tucked into an arched nook, again well-signed but discreetly screened. An additional staircase faces Patio de las Rosas and its’ open stairs on the exterior of the building are a trademark feature of Tlaquepaque, encouraging exploration of the second floor and facilitating both visitor movement and access.   

 

All the interior and exterior signs and lighting accent the building and match in style and material to those used throughout Tlaquepaque Arts and Crafts Village. The existing courtyard landscaping was preserved and the exterior landscaping is so befitting it seems to have grown in place. All facades are well articulated with masses that step in and out and vary in height. The higher parapet screens mechanical equipment. Amazingly, the integrity of pedestrian and vehicular circulation within the Village was preserved, despite the building footprint wrapping onto both the plaza and its’ adjacent parking areas.

 

This is a new building you must truly see to believe. Or we should say, you must truly believe and then try to see what is new!

 

Economic impacts:

1. Private investment of $ 1,100,000.00

2. Building labor employment – local architects, contractors & skilled laborers

3. Two additional tenant spaces fully occupied upon opening and new patio

    terrace can be rented (for weddings, receptions and private parties),

    thereby increasing employment, resident and visitor patronage, and revenue

    generation in SMS District  

Aesthetic, cultural and social impacts:

1. Priceless!

Annual Event Calendar

(specifically in Patio del Norte and Terrace)

Plein Air Artist Dinner benefiting Sedona Arts Center – October  

Flagstaff Symphony Benefit – October 

Festival of Lights – Lighting of 6000 luminarias – December 

Pilgrimage to Bethlehem – living Nativity and Christmas Concert 

Fiesta del Tlaquepaque – September 

Journey to Jerusalem – Easter Concert - April 

Sedona Marathon – Registration & packet pick up for all participants- February 

Shakespeare Sedona – June/July – Courtyards used for ticket sales and reception area

 

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