Sedona’s Main Street celebrated the 20th
anniversary of its Moonlight Madness Street Festival & Sidewalks
Sales on September 2nd, 2006, and it was a superb
success! As a unique expression of Sedona Main Street Program’s
mission, the event created a spirit of gaiety and cultural sharing for
visitors and the community, while at the same time, promoting business
and the area’s distinctive beauty.
The SMSP District became vibrant with
the sights and sounds of art, music and celebration, and the many
visitors and locals sharing in the merriment. While most businesses had
always closed early on the holiday, this fun event inspired them to stay
open late, most until 9:00 p.m., offering great shopping for the
visitors and revenue for the town.
For two decades, Moonlight
Madness has enticed guests to indulge in the culture, kids’
activities, music, food and art – all for free. Musically, Sedona Main
Street was alive … from traditional Native American drumming, guitars
and flutes, to western tunes, and romantic strings.
There was a Wild West shoot-out, the
Police Department’s K-9 patrol, the Fire District and the Hard Hat
program … and for the free-spirited were psychic readings, henna
tattoos, and wonderful, chair massages. Retailers had bargains that
shoppers couldn’t resist. And SMSP restaurant members served up
lip-smacking dishes from popular food booths.
And the kids! They loved it! With
the Fantasy Makers Marionettes, Magical Michael’s Magic and Yo-Yo Show,
the Bouncy Castle,
Monster Mural Coloring and Freddy the Fire Truck, they absolutely
delighted in Moonlight Madness magic. The “Hands Through
History” commemorative plaques reminded visitors of those who came
before, as they marveled at the beautiful, yet rugged red rocks of
Sedona’s landscape, surrounding a vibrant, eclectic town.
What makes Moonlight
Madness unique to us, is that SMSP Businesses secure, arrange
and pay for the entertainment and activities. SMSP believes it has the
best merchants, who have continued to make this even possible these past
20 years. Without their endless support to this event and our Program it
would not be possible, it would not happen. Sunterra Resorts sponsored
the cost of media promotion and added even more street entertainment
this past year, making this annual Labor Day event a true success.
Sedona Main Street Program’s ONLY role in this event is to choreograph
and promote the festivities and the SMSP District.
The Moonlight Madness
Street Festival & Sidewalk Sales event has become one of our
greatest expressions of Sedona Main Street Program’s Mission (to assist
in enhancing the SMSP District using promotion, business enhancement,
community building….), through a beautiful, unique experience. In the
spirit of celebration and promotion of its shops, restaurants and
surrounding businesses, and a wonderful gift to visitors and the
community,
Moonlight Madness Street Festival &
Sidewalk $ales Event
deserves your recognition as this year’s Arizona Main Street Best
Special Event.
