Sedona Main Street Program nominates the
Main Street Sedona Banners for Best Promotional Materials. When a
streetscape enhancement project was recently completed in the Sedona
Main Street District, one of its’ new amenities was pedestrian lighting.
The City had installed thirty street light poles with banner brackets to
accommodate a future community event banner program.
Sedona Main Street Program’s Promotion
Committee immediately began its work to create a Main Street banner
program that would identify the “Main Street District” and create a
sense of place. The banner design & text was created by the Promotions
Committee volunteers and staff of Sedona Main Street Program. Merchants
and property owners from the District were solicited for feedback on the
design of the banners.
Through negotiations with the City, Main
Street Sedona banners are displayed year-round. City permitted event
banners from nonprofit organizations are intermixed with Main Street
Sedona “sense of place” banners as needed. When no events banners are
posted, the Main Street “sense of place” banners are displayed on all 30
street light poles in the Main Street District.
Four Gateway banners are on display
always (“Welcome to” on the entry side and “Come Back Soon” on the
departure side) and are not taken down for any reason. The remaining
banners display a call to action message relates to the type of
businesses in our District. “Shop & Dine”, “Stay & Enjoy”, “Tour &
Explore”, “Relax & Rejuvenate” directs each viewer to a variety of
businesses in our District. All banners incorporate the Sedona Main
Street logo, identical fonts and a consistent layout, thereby creating a
unifying design element.
The Main Street Sedona banners speak to
pedestrians and vehicular traffic (residents, employees and visitors) in
the millions annually. They create an image of vitality and sense of
place. These banners create visual interest and send a call to action
message in an aesthetically pleasing manner. The reach to consumers, or
number of impressions, is estimated at 25 million. This is based on the
estimated 2.5 million visitors per year and a ten-year life expectancy
for the banners.
The strong partnerships for informational
resources and enormous marketing impact of the Sedona Main Street
banners make this a winning combination for Best Promotional Materials.
The costs to create the “Sense of Place”
Banners and display locations:
City of Sedona purchase and installation
of banner brackets
$ 960
Sedona Main Street volunteer service
(est. value for 95 hours)
$ 1,782
47% of banners cost from local business
Diamond Resorts International
$ 1,671
53% of banners cost from Arizona Main
Street Program Grant
$ 1.936
The City of Sedona infrastructure
investment of light poles to accommodate banner brackets
$190,794
Service donation from an Uptown business
for banner design & production expertise
Priceless
The City of Sedona cooperation and
administration of the banner program
Priceless
Coordination efforts from Sedona Main
Street Program
Priceless
View Photos - download pdf file below
2009/azms2009awards/SenseofPlannerPhotos.pdf
